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55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
June 2, 2023
ADLTV, Ardimages
136 people
Thierry Ardisson
Self
Creator
William Leymergie
Self (archive footage)
Acting
Alex Métayer
Self (archive footage)
Acting
Jacques Duby
Self (archive footage)
Acting
François Berléand
Self (archive footage)
Acting
Jean Becker
Self (archive footage)
Directing
Lucas Mongenie
Self (archive footage)
Acting
Maurice Lévy
Self (archive footage)
Acting
Marie-Pierre Casey
Self (archive footage)
Acting
Guillaume Gallienne
Self (archive footage)
Acting
Michèle Laroque
Self (archive footage)
Acting
Étienne Chatiliez
Self (archive footage)
Directing
2007
2017
1985
2024
2016
1978
2008
1999
2019
1989
2023
2023
2021
2025
2023
1982
2002
2007
2024
1896
1961
2021
2021
2019
1961
1983
2019
2007
2020
2005
2006
2005
2001
2023
2017
2025
2006
2023