PROJECT XY

Overview

Using a 'Search for the Leading Actor' format, the show will cast the main and supporting CPs for our company's debut BL drama. It creates a complete business loop across talent-building, drama incubation, fan economy, and merchandise, serving as the launchpad for Chinese-language BL content on the global stage. Six men arrive at a seaside house as complete strangers, each searching for the partner who matches him best.