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WBLA is on the air, presenting the live music, the sudsy dramas and the sell-sell-sell of commercial interludes that keep consumers buying and sponsors smiling. But one sponsor, a producer of plumbing supplies, isn’t happy. So WBLA scriptwriter Bill Grimes is bounced from his job, setting in motion this movie’s turn from comedic to darkly tragic. William Haines, two years removed from being Tinseltown’s top male star, plays Grimes in a melodrama noted for its glimpses of live radio production and for a Depression-era ethos that includes peroxide cuties eager to land a job, a sugar daddy or both.
March 21, 1932
Metro-Goldwyn-Mayer
15 people

William Haines
Bill Grimes
Acting

Madge Evans
Laura O'Neil
Acting

Anita Page
Sally O'Neil
Acting

Karen Morley
Alice Grimes
Acting

Neil Hamilton
Jack Clayton
Acting

Wallace Ford
Larry Barnes
Acting

Jean Hersholt
George Wagner
Acting

John Miljan
Ted Russell
Acting

Hank Mann
Radio station sound effects man
Acting

Murray Kinnell
Mr. Carson
Acting

Ethel Griffies
Mrs. Peters
Acting

Charley Grapewin
Pierce
Acting

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