Celebrating a Rochester Icon
A documentary film exploring the origin, evolution, and lasting impact of one of Rochester, NY's most recognizable symbols. From its creation in the 1970s to its place in today’s culture, the City Mark’s simple design became a powerful expression of identity, pride, and belonging. Through archival footage, local voices, and new interviews, the documentary traces the mark’s journey — from a government design initiative to a symbol embraced by the community. It’s a design story, but more importantly, it’s a story about people.
May 21, 2026
5 people
Lee Green
Self
Acting
Tanvi Asher
Self
Acting
Bleu Cease
Self
Acting
Shawn Dunwoody
Self
Acting
Erich S. Lehman
Self
Acting
2022
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2024
1992
2011
1966
2022
2025
1978
2022
2023
2025
2017
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2023
2010
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2022
2023
2015
2018
1996
2024
2015
2020
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2023
2018
2026
2022
2022
2020
2026
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2007
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2021
